Our Promise

“The best wines are the ones we can’t wait to share.”

– Kelly Roberts

For Kelly and Duane Roberts, everything starts and ends with the land. They fell in love with an 80-acre ranch in Ashland, Oregon. 

Immediately, they pictured a place where everything felt like it was coming together. Soon they discovered that feeling of idyllic convergence had deeper physical roots, that their ranch sat on the very spot where the mighty Siskiyou and Cascade mountains converge.

Inspired by the high-elevation terrain, they began dreaming of a family vineyard and planted the first grapes in 2007. Soon after, Irvine & Roberts Vineyards was born.

With reverence for the heralded sites and characteristics of Old World wines, Kelly and Duane embarked on a mission to create exceptional wines of deep character and elegance, in this New World region of endless possibility. 

Our Land

As keepers of the land for this moment in time, environmental stewardship is a core tenet of our work. Taking thoughtful steps to sustain this place for future generations, we’ve implemented organic practices and planted regenerative cover crops. Our collaboration with local ecologists has created a feast for pollinators, creating a nurturing ecosystem for the vineyards. Our commitment to L.I.V.E. and Salmon Safe certifications ensures this land will continue to thrive with healthy earth and clear water.

Our Community

Believing we are only as strong as the community in which we live, we’re proud to support Ashland and Rogue Valley organizations that help our region thrive. Please share in our love for local culture, arts and philanthropic organizations like the Oregon Shakespeare Festival, Asante Foundation, Rogue Valley schools, farmers, beekeepers, cheese and chocolate makers.

Our Family

Each person at Irvine & Roberts is part of our extended family, united by the desire to make magic from this special site. From the tasting room ambassadors and vineyard stewards, to the winemakers and the husband and wife who started it all, we constantly strive for perfection. Out of love and respect for the great wines of the New and Old Worlds, we hope to add our wines to the legacy of world-class Pinot Noir and Chardonnay.



Duane is a visionary with a multitude of ventures. In all his endeavors, he refuses to compromise or release anything to the market that is anything but perfection. Duane has launched several successful companies over many decades, including several major food companies worldwide.

The knowledge and strength he brings to the partnership is invaluable and his attention to detail is unmatched. Kelly is the cultural ambassador, she brings style and flair to everything she touches. Kelly is a mover and takes on many tasks all at once, and somehow completes them without delays. She is on the cutting edge of food, wine, and hospitality trends and can put on an event like no other.

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1614 Emigrant Creek Rd
Ashland, Oregon 97520
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