Our Promise

“The best wines are the ones we can’t wait to share.”

For everyone at Irvine & Roberts Vineyards, everything starts and ends with the land. Inspired by the high-elevation terrain, the first vines were planted in 2007 on the original Irvine Estate. In 2017, the Irvine & Roberts tasting room opened its doors and became more than a vineyard – it has been a place of connection, where the beauty of the land and the artistry of winemaking come together to create something truly special. With a deep reverence for Oregon’s Rogue Valley, we have crafted wines of elegance and distinction, fostering a community built on shared moments and warm hospitality.

Now, a new chapter begins. In the spring of 2025, a group of passionate Southern Oregon residents came together to form the Ashland Vintners Collective, ensuring that this beloved estate remains locally stewarded. Among them are familiar faces including Doug & Dionne Irvine, Brian Gruber, Greg Paneitz and Scott & Patti Hillier – alongside dedicated community leaders – all united by a love for this land and a commitment to its future.

With gratitude for all that has come before, we step forward with excitement, honoring the vineyard’s legacy while embracing the possibilities ahead. The vines remain, the wines continue to tell their story, and the doors of Irvine & Roberts Vineyards are open – waiting to welcome you back.

Our Land

As keepers of the land for this moment in time, environmental stewardship is a core tenet of our work. Taking thoughtful steps to sustain this place for future generations, we’ve implemented organic practices and planted regenerative cover crops. Our collaboration with local ecologists has created a feast for pollinators, creating a nurturing ecosystem for the vineyards. Our commitment to L.I.V.E. and Salmon Safe certifications ensures this land will continue to thrive with healthy earth and clear water.

Our Community

Believing we are only as strong as the community in which we live, we’re proud to support Ashland and Rogue Valley organizations that help our region thrive. Please share in our love for local culture, arts and philanthropic organizations like the Oregon Shakespeare Festival, Asante Foundation, Rogue Valley schools, farmers, beekeepers, cheese and chocolate makers.

The Collective

Each person at Irvine & Roberts is part of our extended family, united by the desire to make magic from this special site. From the tasting room ambassadors and vineyard stewards, to the winemakers and the collective that keeps the dream alive, we constantly strive for perfection. Out of love and respect for the great wines of the New and Old Worlds, we hope to add our wines to the legacy of world-class Pinot Noir and Chardonnay.

DOUG IRVINE

Co-Founder

For Doug Irvine, family is everything. He spent a part of his childhood on a ranch in southern Oregon, where his father instilled in him the value of hard work. From bucking hay to fixing irrigation pipes to rounding up cattle, Doug learned early on that farming requires dedication and perseverance.

DIONNE IRVINE

Co-Founder

From the day she started working in her father’s bakery at age twelve, Dionne Irvine has been rolling up her sleeves day and night. Little did she dream that 3am bread making would one day become 3am frost sprinkler tending to ward off frost from their delicate vines. 

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1614 Emigrant Creek Rd
Ashland, Oregon 97520
541.482.9383
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